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| SEC Filing | Insider | Company | Trade Date | Transaction | Shares | Avg. Price | Total | % Holdings | Return |
|---|---|---|---|---|---|---|---|---|---|
| 28-Jun-24 6:14 PM View:  | Demartini Robert Chief Executive Officer Director | Purple Innovation, Inc. (PRPL) | 28-Jun-24 | Purchase | 138,834 | $1.03 | $143,152.00 | 26% 524.84K to 663.67K | |
| 28-Jun-24 6:14 PM View: | Demartini Robert Chief Executive Officer Director | Purple Innovation, Inc. (PRPL) | 27-Jun-24 | Purchase | 10,105 | $1.01 | $10,224.20 | 2% 514.73K to 524.84K | |
| 28-Jun-24 6:14 PM View: | Demartini Robert Chief Executive Officer Director | Purple Innovation, Inc. (PRPL) | 26-Jun-24 | Private Purchase | 51,061 | $0.98 | $50,279.80 | 11% 463.67K to 514.73K | |
| 07-Jun-24 7:58 AM View: | Haynor Eric Scott Chief Operating Officer | Purple Innovation, Inc. (PRPL) | 06-Jun-24 | Option Exercise | 12,572 | -- | -- | 8% 165.26K to 177.84K | |
| 14-May-24 4:00 PM View: | Hutchings Jeffrey Layne Chief Innovation Officer | Purple Innovation, Inc. (PRPL) | 12-May-24 | Option Exercise | 9,827 | -- | -- | 47% 21.06K to 30.89K | |
| 26-Mar-24 8:00 AM View: | Demartini Robert Chief Executive Officer Director | Purple Innovation, Inc. (PRPL) | 25-Mar-24 | Option Exercise | 166,667 | -- | -- | 56% 297.0K to 463.67K | |
| 26-Mar-24 8:00 AM View: | Ulrich George Turner Principal Accounting Officer | Purple Innovation, Inc. (PRPL) | 22-Mar-24 | Private Purchase | 4,000 | $1.52 | $6,060.80 | 31% 12.87K to 16.87K | |
| 19-Mar-24 8:00 AM View: | Haynor Eric Scott Chief Operating Officer | Purple Innovation, Inc. (PRPL) | 15-Mar-24 | Option Exercise | 14,096 | -- | -- | 9% 151.17K to 165.26K | |
| 19-Mar-24 4:01 PM View: | Krausz Keira Chief Marketing Officer | Purple Innovation, Inc. (PRPL) | 15-Mar-24 | Option Exercise | 11,644 | -- | -- | 100% 0 to 11.64K | |
| 19-Mar-24 8:00 AM View: | Demartini Robert Chief Executive Officer Director | Purple Innovation, Inc. (PRPL) | 15-Mar-24 | Option Exercise | 56,528 | -- | -- | 24% 240.47K to 297.0K | |
| 19-Mar-24 4:02 PM View: | Ulrich George Turner Principal Accounting Officer | Purple Innovation, Inc. (PRPL) | 15-Mar-24 | Option Exercise | 11,176 | -- | -- | 203% 5.51K to 16.69K | |
| 19-Mar-24 8:00 AM View: | Hutchings Jeffrey Layne Chief Innovation Officer | Purple Innovation, Inc. (PRPL) | 15-Mar-24 | Option Exercise | 11,235 | -- | -- | 114% 9.83K to 21.06K | |
| 19-Mar-24 4:00 PM View: | Kerby Jeffery Scott Chief of Owned Retail | Purple Innovation, Inc. (PRPL) | 15-Mar-24 | Payment of Exercise | 3,151 | $1.56 | $4,915.56 | (6%) 48.61K to 45.46K | |
| 19-Mar-24 4:01 PM View: | Roddy Jack Chief People Officer | Purple Innovation, Inc. (PRPL) | 15-Mar-24 | Payment of Exercise | 6,573 | $1.56 | $10,253.90 | (13%) 51.18K to 44.61K | |
| 19-Mar-24 4:01 PM View: | Krausz Keira Chief Marketing Officer | Purple Innovation, Inc. (PRPL) | 15-Mar-24 | Payment of Exercise | 4,815 | $1.56 | $7,511.40 | (41%) 11.64K to 6.83K | |
| 19-Mar-24 4:00 PM View: | Kerby Jeffery Scott Chief of Owned Retail | Purple Innovation, Inc. (PRPL) | 15-Mar-24 | Option Exercise | 9,185 | -- | -- | 23% 39.43K to 48.61K | |
| 19-Mar-24 4:01 PM View: | Roddy Jack Chief People Officer | Purple Innovation, Inc. (PRPL) | 15-Mar-24 | Option Exercise | 22,164 | -- | -- | 76% 29.02K to 51.18K | |
| 19-Mar-24 4:02 PM View: | Ulrich George Turner Principal Accounting Officer | Purple Innovation, Inc. (PRPL) | 15-Mar-24 | Payment of Exercise | 3,817 | $1.56 | $5,954.52 | (23%) 16.69K to 12.87K | |
| 06-Mar-24 8:00 AM View: | Peterson Douglas Scott Director | Purple Innovation, Inc. (PRPL) | 04-Mar-24 | Acquisition (other) | 431,355 | -- | -- | 16% 2.78M to 3.21M | |
| 08-Feb-24 4:27 PM View: | Peterson Douglas Scott Director | Purple Innovation, Inc. (PRPL) | 22-Nov-23 | Acquisition (other) | 149,883 | -- | -- | 6% 2.63M to 2.78M | |
| 27-Oct-23 8:05 AM View: | Roddy Jack Chief People Officer | Purple Innovation, Inc. (PRPL) | 25-Oct-23 | Option Exercise | 2,177 | -- | -- | 8% 26.84K to 29.02K | |
| 30-Aug-23 11:03 AM View: | Dicamillo Gary T Director | Purple Innovation, Inc. (PRPL) | 28-Aug-23 | Private Purchase | 10,000 | $2.22 | $22,182.00 | 7% 148.48K to 158.48K | |
| 22-Jun-23 4:00 PM View: | Pate R Carter Director | Purple Innovation, Inc. (PRPL) | 20-Jun-23 | Grant | 31,765 | -- | -- | 187% 16.95K to 48.71K | |
| 22-Jun-23 4:01 PM View: | Peterson Douglas Scott Director | Purple Innovation, Inc. (PRPL) | 20-Jun-23 | Grant | 31,765 | -- | -- | 1% 2.6M to 2.63M | |
| 22-Jun-23 4:00 PM View: | Serow Erika Director | Purple Innovation, Inc. (PRPL) | 20-Jun-23 | Grant | 31,765 | -- | -- | 100% 0 to 31.77K | |
| 22-Jun-23 4:20 PM View: | Coliseum Capital Management... Director 10% Owner | Purple Innovation, Inc. (PRPL) | 20-Jun-23 | Grant | 40,841 | -- | -- | < 1% 46.81M to 46.86M | |
| 22-Jun-23 4:00 PM View: | Darling Seth Lane Director | Purple Innovation, Inc. (PRPL) | 20-Jun-23 | Grant | 31,765 | -- | -- | 187% 17.0K to 48.77K | |
| 22-Jun-23 4:00 PM View: | Dicamillo Gary T Director | Purple Innovation, Inc. (PRPL) | 20-Jun-23 | Grant | 35,395 | -- | -- | 31% 113.08K to 148.48K | |
| 22-Jun-23 4:00 PM View: | Hollingsworth Claudia Director | Purple Innovation, Inc. (PRPL) | 20-Jun-23 | Grant Duplicate | 31,765 | -- | -- | 76% 41.83K to 73.6K | |
| 07-Jun-23 1:08 PM View: | Haynor Eric Scott Chief Operating Officer | Purple Innovation, Inc. (PRPL) | 06-Jun-23 | Option Exercise | 12,571 | -- | -- | 9% 138.6K to 151.17K | |
| 06-Jun-23 4:10 PM View: | McGarvey Casey Kale Chief Legal Officer | Purple Innovation, Inc. (PRPL) | 02-Jun-23 | Private Purchase | 22,300 | $2.85 | $63,552.80 | 26% 86.14K to 108.44K | |
| 30-May-23 5:44 PM View: | Kerby Jeffery Scott Chief of Owned Retail | Purple Innovation, Inc. (PRPL) | 26-May-23 | Private Purchase | 16,350 | $3.45 | $56,445.10 | 71% 23.08K to 39.43K | |
| 16-May-23 8:35 PM View: | Darling Seth Lane Director | Purple Innovation, Inc. (PRPL) | 16-May-23 | Private Purchase | 17,000 | $3.03 | $51,425.00 | 100% 0 to 17.0K | |
| 15-May-23 5:10 PM View: | Pate R Carter Director | Purple Innovation, Inc. (PRPL) | 15-May-23 | Private Purchase | 16,949 | $2.95 | $49,999.60 | 100% 0 to 16.95K | |
| 17-May-23 8:02 AM View: | Demartini Robert CEO | Purple Innovation, Inc. (PRPL) | 15-May-23 | Private Purchase | 50,000 | $2.97 | $148,665.00 | 26% 190.47K to 240.47K | |
| 15-May-23 11:44 AM View: | Hutchings Jeffrey Layne Chief Innovation Officer | Purple Innovation, Inc. (PRPL) | 15-May-23 | Option Exercise | 9,826 | -- | -- | 100% 0 to 9.83K | |
| 01-May-23 4:01 PM View: | Haynor Eric Scott Chief Operating Officer | Purple Innovation, Inc. (PRPL) | 27-Apr-23 | Disposition (other) | 1,386 | -- | -- | (100%) 1.39K to 0 | |
| 01-May-23 4:06 PM View: | Coliseum Capital Management... Director 10% Owner | Purple Innovation, Inc. (PRPL) | 27-Apr-23 | Disposition (other) | 468,144 | $0.10 | $46,814.40 | (100%) 468.14K to 0 | |
| 01-May-23 4:01 PM View: | Zepf Paul J Director | Purple Innovation, Inc. (PRPL) | 27-Apr-23 | Disposition (other) | 959 | -- | -- | (100%) 0.96K to 0 | |
| 01-May-23 4:01 PM View: | Dicamillo Gary T Director | Purple Innovation, Inc. (PRPL) | 27-Apr-23 | Disposition (other) | 1,131 | -- | -- | (100%) 1.13K to 0 | |
| 01-May-23 4:01 PM View: | Demartini Robert CEO Director | Purple Innovation, Inc. (PRPL) | 27-Apr-23 | Disposition (other) | 1,905 | -- | -- | (100%) 1.9K to 0 | |
| 01-May-23 4:01 PM View: | Ulrich George Turner Principal Accounting Officer | Purple Innovation, Inc. (PRPL) | 27-Apr-23 | Disposition (other) | 55 | -- | -- | (100%) 55 to 0 | |
| 01-May-23 4:01 PM View: | McGarvey Casey Kale Chief Legal Officer | Purple Innovation, Inc. (PRPL) | 27-Apr-23 | Disposition (other) | 1,811 | -- | -- | (100%) 1.81K to 0 | |
| 01-May-23 4:01 PM View: | Zier Dawn M. Director | Purple Innovation, Inc. (PRPL) | 27-Apr-23 | Disposition (other) | 424 | -- | -- | (100%) 0.42K to 0 | |
| 01-May-23 4:01 PM View: | Hollingsworth Claudia Director | Purple Innovation, Inc. (PRPL) | 27-Apr-23 | Disposition (other) | 418 | -- | -- | (100%) 0.42K to 0 | |
| 01-May-23 4:01 PM View: | Kerby Jeffery Scott Chief of Owned Retail | Purple Innovation, Inc. (PRPL) | 27-Apr-23 | Disposition (other) | 231 | -- | -- | (100%) 0.23K to 0 | |
| 01-May-23 4:01 PM View: | Anthos Pano Director | Purple Innovation, Inc. (PRPL) | 27-Apr-23 | Disposition (other) | 299 | -- | -- | (100%) 0.3K to 0 | |
| 01-May-23 4:01 PM View: | Roddy Jack Chief People Officer | Purple Innovation, Inc. (PRPL) | 27-Apr-23 | Disposition (other) | 268 | -- | -- | (100%) 0.27K to 0 | |
| 27-Mar-23 4:02 PM View: | Demartini Robert CEO Director | Purple Innovation, Inc. (PRPL) | 25-Mar-23 | Option Exercise | 166,666 | -- | -- | 700% 23.81K to 190.47K | |
| 27-Mar-23 4:01 PM View: | Haynor Eric Scott Chief Operating Officer | Purple Innovation, Inc. (PRPL) | 23-Mar-23 | Private Purchase | 138,598 | $2.75 | $381,129.00 | 30587000% 0 to 138.6K |
