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| SEC Filing | Insider | Company | Trade Date | Transaction | Shares | Avg. Price | Total | % Holdings | Return |
|---|---|---|---|---|---|---|---|---|---|
| 28-May-13 8:12 PM View:  | Soros George 10% Owner | Bluefly Inc. (BFLY) | 23-May-13 | Sale | 11,754 | -- | -- | (100%) 11.75K to 0 | |
| 28-May-13 12:05 PM View: | Helfand Michael Director | Bluefly Inc. (BFLY) | 23-May-13 | Disposition | 2,625 | $0.10 | $262.50 | (100%) 2.63K to 0 | |
| 29-May-13 1:49 PM View: | Prentice Capital Management... 10% Owner | Bluefly Inc. (BFLY) | 23-May-13 | Sale | 3,371,960 | $0.01 | $25,626.90 | (100%) 3.37M to 0 | |
| 28-May-13 4:34 PM View: | Maverick Capital Ltd 10% Owner | Bluefly Inc. (BFLY) | 23-May-13 | Sale | 3,704,100 | $0.01 | $28,151.20 | (100%) 3.7M to 0 | |
| 29-May-13 1:53 PM View: | Ciampi Mario Director | Bluefly Inc. (BFLY) | 23-May-13 | Disposition (other) | 24,946 | -- | -- | (100%) 24.95K to 0 | |
| 28-May-13 12:03 PM View: | Miller Martin H Director | Bluefly Inc. (BFLY) | 23-May-13 | Disposition | 3,942 | $0.10 | $394.20 | (100%) 3.94K to 0 | |
| 28-May-13 12:01 PM View: | Plesner Anthony Director | Bluefly Inc. (BFLY) | 23-May-13 | Disposition | 3,374 | $0.10 | $337.40 | (100%) 3.37K to 0 | |
| 28-May-13 5:16 PM View: | Rho Ventues Vi Lp Director 10% Owner | Bluefly Inc. (BFLY) | 23-May-13 | Sale | 11,900,200 | $0.01 | $90,441.20 | (100%) 11.9M to 0 | |
| 28-May-13 8:07 PM View: | Quantum Industrial Partners... 10% Owner | Bluefly Inc. (BFLY) | 23-May-13 | Sale | 6,480,070 | $0.01 | $49,248.50 | (100%) 6.48M to 0 | |
| 28-May-13 8:12 PM View: | Soros George 10% Owner | Bluefly Inc. (BFLY) | 23-May-13 | Sale Duplicate | 6,480,070 | $0.01 | $49,248.50 | (100%) 6.49M to 11.75K | |
| 28-May-13 5:16 PM View: | Rho Ventues Vi Lp Director 10% Owner | Bluefly Inc. (BFLY) | 23-May-13 | Disposition (other) | 1,875 | -- | -- | (< 1%) 11.9M to 11.9M | |
| 15-Nov-12 4:53 PM View: | Rho Ventues Vi Lp Director 10% Owner | Bluefly Inc. (BFLY) | 13-Nov-12 | Market Purchase | 298,858 | $1.00 | $298,858.00 | 3% 11.6M to 11.9M | (61%) |
| 13-Aug-12 10:43 AM View: | Ciampi Mario Director | Bluefly Inc. (BFLY) | 08-Aug-12 | Grant | 22,321 | -- | -- | 850% 2.63K to 24.95K | |
| 03-Apr-12 4:57 PM View: | Wassong David Director | Bluefly Inc. (BFLY) | 30-Mar-12 | Acquisition (other) | 4,072 | -- | -- | 68% 6.0K to 10.07K | |
| 09-Sep-11 3:58 PM View: | Prentice Capital Management... 10% Owner | Bluefly Inc. (BFLY) | 07-Sep-11 | Grant | 333,333 | $1.80 | $599,999.00 | 11% 3.04M to 3.37M | (77%) |
| 09-Sep-11 4:55 PM View: | Soros George 10% Owner | Bluefly Inc. (BFLY) | 07-Sep-11 | Market Purchase Duplicate | 555,555 | $1.80 | $999,999.00 | 9% 6.12M to 6.67M | (77%) |
| 09-Sep-11 4:54 PM View: | Quantum Industrial Partners... 10% Owner | Bluefly Inc. (BFLY) | 07-Sep-11 | Market Purchase | 555,555 | $1.80 | $999,999.00 | 9% 5.92M to 6.48M | (77%) |
| 09-Sep-11 4:34 PM View: | Rho Ventues Vi Lp Director 10% Owner | Bluefly Inc. (BFLY) | 07-Sep-11 | Grant | 2,777,780 | $1.80 | $5,000,000.00 | 31% 8.82M to 11.6M | (77%) |
| 08-Mar-10 2:49 PM View: | Keane Martin J III SVP of Ecommerce | Bluefly Inc. (BFLY) | 04-Mar-10 | Option Exercise | 695 | -- | -- | 1% 61.35K to 62.05K | |
| 08-Mar-10 2:49 PM View: | Matson Bradford Chief Marketing Officer | Bluefly Inc. (BFLY) | 04-Mar-10 | Payment of Exercise | 3,335 | $2.48 | $8,270.80 | (7%) 46.24K to 42.91K | |
| 08-Mar-10 2:49 PM View: | Jenny Kara B Chief Financial Officer | Bluefly Inc. (BFLY) | 04-Mar-10 | Payment of Exercise | 242 | $2.48 | $600.16 | (< 1%) 70.42K to 70.17K | |
| 08-Mar-10 2:49 PM View: | Matson Bradford Chief Marketing Officer | Bluefly Inc. (BFLY) | 04-Mar-10 | Option Exercise | 5,607 | -- | -- | 14% 40.64K to 46.24K | |
| 08-Mar-10 2:49 PM View: | Jenny Kara B Chief Financial Officer | Bluefly Inc. (BFLY) | 04-Mar-10 | Option Exercise | 695 | -- | -- | < 1% 69.72K to 70.42K | |
| 08-Mar-10 2:49 PM View: | Keane Martin J III SVP of Ecommerce | Bluefly Inc. (BFLY) | 04-Mar-10 | Payment of Exercise | 242 | $2.48 | $600.16 | (< 1%) 62.05K to 61.8K | |
| 26-Feb-10 4:49 PM View: | Rho Ventues Vi Lp Director 10% Owner | Bluefly Inc. (BFLY) | 25-Feb-10 | Grant | 6,037,190 | $1.70 | $10,263,200.00 | 217% 2.79M to 8.82M | |
| 04-Feb-10 11:36 AM View: | Miller Martin H Director | Bluefly Inc. (BFLY) | 02-Feb-10 | Grant | 750 | -- | -- | 13% 5.57K to 6.32K | |
| 04-Feb-10 11:34 AM View: | Plesner Anthony Director | Bluefly Inc. (BFLY) | 02-Feb-10 | Grant | 937 | -- | -- | 38% 2.44K to 3.37K | |
| 04-Feb-10 11:33 AM View: | Moszkowski Neal Director | Bluefly Inc. (BFLY) | 02-Feb-10 | Grant | 750 | -- | -- | 13% 5.88K to 6.63K | |
| 03-Feb-10 12:29 PM View: | Ciampi Mario Director | Bluefly Inc. (BFLY) | 02-Feb-10 | Grant | 750 | -- | -- | 40% 1.88K to 2.63K | |
| 04-Feb-10 4:32 PM View: | Wassong David Director | Bluefly Inc. (BFLY) | 02-Feb-10 | Grant | 1,500 | -- | -- | 33% 4.5K to 6.0K | |
| 04-Feb-10 11:36 AM View: | Helfand Michael Director | Bluefly Inc. (BFLY) | 02-Feb-10 | Grant | 750 | -- | -- | 40% 1.88K to 2.63K | |
| 04-Feb-10 11:35 AM View: | Janke David Alexis Director | Bluefly Inc. (BFLY) | 02-Feb-10 | Grant | 750 | -- | -- | 24% 3.13K to 3.88K | |
| 04-Feb-10 10:51 AM View: | Kairouz Habib Director 10% Owner | Bluefly Inc. (BFLY) | 02-Feb-10 | Grant | 1,875 | -- | -- | 100% 0 to 1.88K | |
| 23-Dec-09 8:31 PM View: | Quantum Industrial Partners... 10% Owner | Bluefly Inc. (BFLY) | 21-Dec-09 | Acquisition (other) | 1,064,400 | $1.70 | $1,809,480.00 | 22% 4.86M to 5.92M | |
| 23-Dec-09 6:23 PM View: | Maverick Capital Ltd 10% Owner | Bluefly Inc. (BFLY) | 21-Dec-09 | Conversion | 665,471 | $1.70 | $1,131,300.00 | 22% 3.04M to 3.7M | |
| 23-Dec-09 8:25 PM View: | Soros George 10% Owner | Bluefly Inc. (BFLY) | 21-Dec-09 | Acquisition (other) | 1,099,240 | $1.70 | $1,868,700.00 | 22% 5.02M to 6.12M | |
| 03-Dec-09 3:37 PM View: | Matson Bradford Chief Marketing Officer | Bluefly Inc. (BFLY) | 01-Dec-09 | Option Exercise | 8,332 | -- | -- | 34% 24.85K to 33.19K | |
| 03-Dec-09 3:36 PM View: | Jenny Kara B Chief Financial Officer | Bluefly Inc. (BFLY) | 01-Dec-09 | Option Exercise | 10,000 | -- | -- | 18% 55.86K to 65.86K | |
| 03-Dec-09 3:37 PM View: | Keane Martin J III SVP of Ecommerce | Bluefly Inc. (BFLY) | 01-Dec-09 | Payment of Exercise | 3,603 | $2.47 | $8,899.41 | (6%) 61.31K to 57.71K | 83% |
| 03-Dec-09 3:37 PM View: | Keane Martin J III SVP of Ecommerce | Bluefly Inc. (BFLY) | 01-Dec-09 | Option Exercise | 10,000 | -- | -- | 19% 51.31K to 61.31K | |
| 03-Dec-09 3:37 PM View: | Matson Bradford Chief Marketing Officer | Bluefly Inc. (BFLY) | 01-Dec-09 | Payment of Exercise | 3,335 | $2.47 | $8,237.45 | (10%) 33.19K to 29.85K | 83% |
| 03-Dec-09 3:36 PM View: | Jenny Kara B Chief Financial Officer | Bluefly Inc. (BFLY) | 01-Dec-09 | Payment of Exercise | 3,603 | $2.47 | $8,899.41 | (5%) 65.86K to 62.26K | 83% |
| 02-Dec-09 12:57 PM View: | Erdos Barry Director | Bluefly Inc. (BFLY) | 30-Nov-09 | Payment of Exercise | 25,000 | $2.41 | $60,250.00 | (37%) 67.94K to 42.94K | 83% |
| 02-Dec-09 12:57 PM View: | Erdos Barry Director | Bluefly Inc. (BFLY) | 30-Nov-09 | Option Exercise | 62,500 | -- | -- | 1149% 5.44K to 67.94K | |
| 12-Nov-09 4:55 PM View: | Janke David Alexis Director | Bluefly Inc. (BFLY) | 06-Nov-09 | Grant | 1,125 | -- | -- | 56% 2.0K to 3.13K | |
| 05-Oct-09 12:20 PM View: | Payner Melissa Chief Executive Officer Director | Bluefly Inc. (BFLY) | 01-Oct-09 | Payment of Exercise | 50,912 | $1.65 | $84,004.80 | (12%) 417.27K to 366.36K | 75% |
| 05-Oct-09 12:20 PM View: | Payner Melissa Chief Executive Officer Director | Bluefly Inc. (BFLY) | 01-Oct-09 | Option Exercise | 140,061 | -- | -- | 51% 277.21K to 417.27K | |
| 06-Mar-09 4:28 PM View: | Moszkowski Neal Director | Bluefly Inc. (BFLY) | 04-Mar-09 | Grant | 750 | -- | -- | 38% 2.0K to 2.75K | |
| 05-Mar-09 4:02 PM View: | Ciampi Mario Director | Bluefly Inc. (BFLY) | 04-Mar-09 | Grant | 750 | -- | -- | 67% 1.13K to 1.88K | |
| 04-Mar-09 4:34 PM View: | Wassong David Director | Bluefly Inc. (BFLY) | 04-Mar-09 | Grant | 1,500 | -- | -- | 50% 3.0K to 4.5K |
